Изображение на обложке

PROMOTING CULTURE ABROAD: THE EXPERIENCE OF GERMANY AND JAPAN IN THE FIELD OF CULTURAL DIPLOMACY

Alexander Marchukov

Аннотация


Abstract. This paper focuses on German and Japanese efforts to form a positive national image abroad in the field of cultural diplomacy. Cultural diplomacy of both countries is characterized by: the lack of a centralized organizational structure; the emphasis on intercultural dialogue encouragement and deepening of mutual understanding between nations; the active role of international broadcasters; and the use of social media for cultural promotion. The author concludes that one of the main differences between the foreign policy cultural strategies of these countries is the Japanese focus on popculture as a tool for its own public diplomacy. From this point of view, Japanese modern media culture demonstrates the potential for rapid development in the future.

Key words: cultural diplomacy, public diplomacy, digital diplomacy, soft power, social media, national branding, media culture.


Полный текст:

PDF (English)

Литература


Aoki-Okabe, M., Kawamura, Y., Makita, T. (2010). “Germany in Europe”, “Japan and Asia”: National Commitments to Cultural Relations within Regional Frameworks. In: Jessica C.E. Gienow-Hecht and Mark C. Donfried (Eds.), Searching for a Cultural Diplomacy. New York: Berghahn Books, pp. 212-240.

Auer, C., Srugies, A. (2013). Public Diplomacy in Germany. CPD Perspectives on Public Diplomacy, Paper 5. Available at: http://uscpublicdiplomacy.org/sites/uscpublicdiplomacy.org/files/ useruploads/u35361/2013%20Paper%205.pdf (date of access: 25.05.2016).

Cull, N. (2009). Public Diplomacy: Lessons from the Past. CPD Report. Los Angeles: Figueroa Press/USC Center on Public Diplomacy. Available at: http://uscpublicdiplomacy.org/ sites/uscpublicdiplomacy.org/files/useruploads/ u35361/2009%20Paper%202.pdf (date of access: 25.05.2016).

Cummings, M.C. (2003). Cultural Diplomacy and the United States Government: A Survey. Washington: Center for Arts and Culture.

Deutsche Welle Act. (2004). Available at: http:// www.dw.com/popups/pdf/23377265/deutschewelle-act-pdf.pdf (date of access: 25.05.2016).

Devyatkov, A., Kushnir, K. (2016). Germany’s cultural and educational policy abroad and the development of German “soft power”. Perm University Herald. Political Science. 2 (forthcoming).

Iwabuchi, K. (2015). Pop-culture diplomacy in Japan: soft power, nation branding and the question of “international cultural exchange”. International Journal of Cultural Policy .Vol. 21, 4, pp. 419-432.

Naoyuki, A. (2008). Japan does soft power: strategy and effectiveness of its public diplomacy in the United States in Yasushi. In: Y. Watanabe and D. McConnell (Eds.), Soft Power Superpowers: Cultural and National Assets of Japan and the United States, pp. 224-244.

Nye, J.S. (2013, April 29). What China and Russia Don’t Get about Soft Power. Foreign Policy. Available at: http://foreignpolicy.com/2013/04/29/what-china-and-russiadont-get-about-soft-power/ (date of access: 25.05.2016).

Ogawa, T. (2009) Origin and Development of Japan’s Public Diplomacy. In: N. Snow and Ph.

Taylor (Eds.), Routledge Handbook of Public Diplomacy. New York: Routledge, pp. 270-281.

Ogoura, K. (2009). Japan’s Cultural Diplomacy, Past and Present. Tokyo: Japan Foundation.

Pajtinka, E. (2014). Cultural Diplomacy in Theory and Practice of Contemporary International Relations. Politické vedy. 4, pp. 95-108.

Snow, N. (2014, August 27-29). NHK World and Japanese Public Diplomacy: Journalistic Boundaries and State Interests. Available at: http://ripeat.org/wp-content/uploads/ tdomf/3598/Snow%20RIPE%20paper%202014. pdf (date of access: 25.05.2016).

Snow, N. (2016). Japan’s Challenges in Public Diplomacy. An American Vision. Available at: http://ripeat.org/wp-content/uploads/ tdomf/3598/Snow%20RIPE%20paper%202014. pdf (date of access: 25.05.2016).

Watanabe, H. (2012). Japan’s Cultural Diplomacy Future. Available at: http://thediplomat. com/2012/04/japans-cultural-diplomacy-future/ (date of access: 25.05.2016).

Zimin, A. (2014). Cultural Diplomacy in Germany. The State Counsellor. 1, pp. 136-139.

Zöllner, O. (2009). German Public Diplomacy: The Dialogue of Cultures. In: N. Snow and Ph. Taylor (Eds.), Routledge Handbook of Public Diplomacy. New York: Routledge, pp. 262-269.


Ссылки

  • На текущий момент ссылки отсутствуют.


(c) 2016 Alexander Marchukov


ISSN 2415-8852
Свидетельство о регистрации СМИ Эл № ФС77-62683 от 10 августа 2015 г.
Регистрирующий орган: Федеральная служба по надзору в сфере связи, информационных технологий и массовых коммуникаций (Роскомнадзор)

УЧРЕДИТЕЛЬ: ФГАОУ ВО "Южный федеральный университет".
344006, г. Ростов-на-Дону, ул. Большая Садовая, 105/42,
тел. +7 (863) 218-40-00 E-mail: info@sfedu.ru

Адрес редакции: 344082, г. Ростов-на-Дону, ул. Большая Садовая, 33, тел. +7(903) 43-12-321
e-mail: pijournalsfedu@gmail.com

 


Лицензия Creative Commons
Произведения доступны по лицензии
Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная
.